![]() Here is the process of siloing a website: Determine Topics Strategyįirst, you need to get into the silo mentality and determine your web resource’s overall content and topics strategy. It regularly results in notable traffic increases for primary pages based on how you properly share information. This technique emphasizes expertise in your site by spotlighting the central topics of your site in a hierarchy-based system. Silos convey topic relevance, depth, and expertise to search engines. Any informational resources should not be a blog. News, corporate announcements, various PR, and entertainment are types of content that should be in your blog. Flat Website Structureīlogs have a flat structure this is why everything shouldn’t be a blog post. Deep structures make it easier to understand web traffic at each level. Many Search Engine Optimization Experts suggest a flat structure for sites, but I prefer siloing website content using “vertical architecture.” Siloed Web Structureĭeeper architectural structures allow for logical grouping of content and less navigational confusion. Flat vs Siloed Site Structureįlat architecture, or “horizontal architecture,” is regularly used on blogs. We suggest using the virtual silo approach, reinforced by the physical silo approach when possible, for the best effectiveness. ![]() Random links between silos would weaken the theme no subpage within a silo should link to a subpage in another silo. Cross-links between silos should be avoided except for silo top landing pages. Supporting pages should always link up to their silo landing page. While physical siloing requires related pages to be located within the same directory, a virtual silo is created by links between theme-related pages.Ĭlearly defined goals deliver clearly defined results.īy linking tightly related themes (related words), you are consolidating topic relevance to a section of your site, adding top-level parent pages and supportive children pages for each SEO silo a site hierarchy emerges based on linking patterns alone. Virtual siloing uses the internal link structure by grouping related pages, separating unrelated pages, and strengthening the siloed landing pages. When silo’ing, you can never have one topic in two-parent categories.Īlthough similar, they must stay in their category. Physical siloing is organizing your pages under a parent/child structure. Virtual Siloing: through the linking structure.Physical Siloing: through the directory structure.Google’s Panda algorithm, which rewards quality content, can identify if your website is based on many targeted keywords thrown together or valuable content created for users this is why Silo’ing your website is so important. Links are strategically used within sections passing PageRank (e.g., linking value) between closely related pages and landing pages, reinforcing these topics. Siloing is a content marketing technique used to improve the relevancy of your page for your desired search term. Search engines closely review your site structure to define your site’s primary topics and whether there is sufficient keyword-supporting content. This sorting and organizing make it easier to locate and better understand what new products are used for. You may not connect Coffee and Granola bars, but they are both found in the breakfast aisle. This sorting and organizing your web silo is similar to how a grocery store organizes its products. Siloing is a method of grouping related pages together in an architectural structure or link-based hierarchy. Did this article answer your questions?.
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